Transcript for How 'Quit Lit' is helping women on their sobriety journeys
>> NO WE TURN TO A NEW WAY WOMEN
ARE FINDING SUPPORT AND
COMMUNITY AND THEIR SOBRIETY
JOURNEY.
IT IS CALLED QUINTLET AND MANY
SAY IT HELPS THEM TRANSFER IN
THEIR LIVES.
RHIANNON ALLIE IS HERE WITH THE
STORY AND IT'S GREAT TO SEE
THIS, RHIANNON, PEOPLE NOT
HAVING TO GO IT ALONE EVER.
>> THAT'S THE WHOLE THING.
GOOD MORNING TO YOU.
REMEMBER DRY JANUARY?
WHO CAN FORGET CONNECT IS A
GROWING NUMBER OF WOMEN WHO ARE
DITCHING ALCOHOL ALTOGETHER WITH
A NEW GENRE OF SELF-HELP BOOKS,
HELPING TO TURN THE PAGE ON A
DECADES-OLD STIGMA.
>> IT'S A MOVEMENT DOMINATING
SOCIAL MEDIA AND FLYING OFF THE
SHELVES.
>> THIS BOOK HAS CHANGED MY LIFE
FOREVER.
I AM SO GRATEFUL.
>> A SELF-HELP GENRE CALLED QUIT
LIT, A MIX OF STORYTELLING AND
STORIES OF CHOSEN SOBRIETY.
>> I WANT TO FIND SOMETHING ELSE
BEYOND THE 12-STEP PROGRAM THAT
I WAS ATTENDING AT THE TIME.
>> BOOKS INCLUDING "THE NEXT IF
IF THE JOY OF BEING SOBER," AND
"THIS NAKED MIND," AIMING TO
HELP ALLEVIATE THE STIGMA OF
BEING ALCOHOL FREE AND TRANSFORM
IN THE MINDSET OF ADDICTION.
>> I WAS ABLE TO IDENTIFY SO
MUCH WITH THEIR STORIES, AND I
HAD A DEEP DESIRE TO TRANSFORM
MY LIFE.
>> EVEN BEFORE THE PANDEMIC,
RESEARCH SHOWING AN INCREASE IN
HIGH-RISK DRINKING CONSUMPTION
AND WOMEN JUMPED BY 58% IN A
LITTLE OVER TEN YEARS.
>> WOMEN TURNED OUT WELL FOR
MANY REASONS, WHETHER IT'S TO
SLEEP, TO RELAX, TO UNWIND FROM
A DIFFICULT DAY.
BUT IT IS REALLY IMPORTANT TO
REMEMBER THAT WHAT USED TO BE A
TOOL CAN TURN INTO A SUBSTANCE
USE ISSUE.
>> HOLLY WHITAKER, AUTHOR OF
"QUIT LIKE A WOMAN," SAYS
DRINKING CULTURE AND MARKETING
TARGETS WOMEN WITH PHRASES LIKE
"MOMMY JUICE, AND "ROSE ALL
DAY," AND HAS BEEN SINCE AT
LEAST THE '70s.
SPEAK OF THESE WOMEN ARE HOLDING
THEIR POWER POSES AND SCOTT ON
THE ROCKS, SAY START WITH IS
MESSAGING THAT ALCOHOL IS A
REALLY EMPOWERING THING YOU DO
AS A WOMAN.
IT'S HOW YOU ESTABLISH YOUR
LIBERATION AND YOUR
INDEPENDENCE.
I WANTED TO CREATE THIS
DIFFERENT NARRATIVE THAT SHOWED
US THERE WAS SO MUCH FREEDOM ON
REMOVING IT FROM OUR PERSONAL
LIVES AND CULTURE.
FOR ME IT FELT REALLY EMPOWERING
TO KNOW THAT I CHOOSE NOT
TO DRINK ALCOHOL.
I CAN CHOOSE TO BUILD A LIFE
THAT I WANT TO LIVE WITHOUT
BEING DEPENDENT ON THE
SUBSTANCE.
FOR ME IT WAS A VERY DIFFERENT
APPROACH THAN WHAT I HAD
EXPERIENCED BEFORE.
>> AS WE MENTIONED, THE QUIT LIT
MOVEMENT IT'S REALLY ABOUT
TRYING TO CREATE A COMMUNITY, SO
PEOPLE FEEL COMFORTABLE.
OF COURSE THERE ARE RESOURCES
AVAILABLE OUT THERE, BUT IN A
LOT OF CASES, REBECCA, IT'S
ABOUT STARTING THE CAN DOWN THAT
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